Top 5 tips for investing in personalised number plates

We've heard stories of people making lots of money by investing in number plates. But it's not for everyone. If you're considering number plates as a form of investment, here are some tips to help you along the way:
  1. Choose your number plate carefully. Spend on a good quality registration number, and invest wisely.
  2. Aim for a registration number with a wide appeal
  3. Compare prices with other number plates similar to the one you are considering investing in.
  4. Expect an initial drop in value, especially if you buy from a dealer.

Brands boosted by number plates

What's in a name?

Personal number plates are no longer just for private cars.

More and more businesses are using registration numbers to reinforce their brand image. And it's not just big businesses. The small ones are doing it too. Company name is the obvious choice, of course. Like JAS for builder's merchant John A Stephens. All their lorries have a JAS number plate.

How long does it take to sell a number plate?

Selling number plates is unlike selling anything else. Each registration number is unique, and means something different to each individual. As a first option, most will choose a number plate with their name (if budget allows) or, alternatively, their initials. Others will opt for a number plate that reflects a hobby (like horses or a music number plate), or their job (such as doctor or pub). The most common (and affordable) are initials. Some initials are more common than others.

Is the cost of personal number plate prices too high?

Why do personal number plates cost so much? Some of it is simply down to demand. How many Dave's would love a private number plate? There are only a few combinations of letters and numbers to make a DAVE number plate (or any other popular name you're aiming for). So, like anything else, price will be affected by how much demand there is. And there's only one of any particular number plate. So, that's the answer then. Or is it? Well, no. It's not so simple. Most personal number plates are sold through dealers.

Selling a number plate

If you want to sell a number plate, the whole process can seem overwhelming. And pricey. Number plate dealers will charge a tidy sum in commission fees.

For the past 2 decades, the only option has been to sell a number plate via a dealer. That, of course, means that both the seller and the buyer lose out.


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